No BS

We have adopted a healthy ingredient philosophy wherein we have created a database of 2000 harmful ingredients that we call BS (Bad Stuff) list, some of them are listed below with the harm that they do to our skin.

Bad Silicone

A controversial ingredient - Cyclopentasiloxane, used in most of the makeup products to provide a smooth layer on the skin. It is used to enhance the long stay & texture of the product. However, studies have show that it can disrupt the hormones, create allergies & other skin issues. In fact, you can feel a layer wherever you put a product with this ingredient. Skin can't breath & all toxins are trapped under this layer. This ingredient is also used a lubricant & a solvent.

Paraben

One of the greatest concerns around parabens is that it is known to disrupt hormone function, an effect that is linked to increased risk of breast cancer and reproductive toxicity. It has been widely reported by various scientific organisations & NGOs including non-profit Campaign for Safe Cosmetics (CSC).

Artificial fragrances & perfumes

Most artificial perfumes & fragrances contain an ingredient Phthalate. Scientists at government agencies in both the U.S. and Canada agree that exposure to this chemical could cause a wide range of health and reproductive problems in people & therefore, advise against its usage. Therefore, as a conscious company never ever include artificial fragrances in our formulations, rather only use natural fragrances & perfumes.

SLS & SLES

The most common sulfate-based ingredients found in personal care products are sodium lauryl sulfate and sodium laureth sulfate. The highest risk of using products with SLS and SLES is irritation to your eyes, skin, mouth, and lungs. For people with sensitive skin, sulfates may also clog pores and cause acne.
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