Our endeavour is to create makeup products that double up as skincare. While you look good, your skin should feel great. Why settle for less?

First Made Safe™ Certified makeup brand across Europe & Asia

We only launch products after they are certified Made Safe™ by an Australian authority. This means all our products are made with safe / good-for-your-skin ingredients & without commonly found toxins in makeup.

Certified by Experts

All products are dermatologically tested, Vegan certified & FDA approved. Nothing but the best for your skin.

Long stay & Deeply Pigmented

All our products are crafted to make you look your glamorous best with deeply pigmented colours that are long stay & smudge proof.

Honest Labeling

As a responsible beauty company, we disclose ingredients honestly & clearly. We believe you are the best judge of that is good for you, & our job is to enable you to make informed choices.

Makeup, powered by nature.

We offer natural & clean makeup collections while delivering deep colours, luxurious textures & great pay-offs. Additionally, they are infused with bio-actives to nourish your skin.

Neither cruel to your skin nor to animals

Our brand is centered in goodness. We are cruelty free certified & do not harm animals.

Say No to BS

Ours experts have created a BS (Bad Stuff) list of 2000 harmful ingredients that we promise to never use. This list has been created with the latest guidelines from European Union. Additionally we take into account guidelines of Made Safe, Australia.

Ingredient Philosophy

As per regulations, US bans 11 ingredients while EU bars 1641 ingredients. Our BS (Bad Stuff) voluntarily follows EU guidelines & has 359 more ingredients basis research undertaken by our experts.


Our formulations are from France, Germany, Italy & India. A key parameter for each product is to deliver high impact such as long stay, great colour payoff etc.

Natural & Clean Makeup collections I High Glam I Infused with bio-active naturals I No toxins I Cruelty Free I Dermatologically tested I Made Safe™ certified.

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