Our endeavour is to create effective yet gentle skincare & makeup products that double up as skincare. While you look good, your skin should feel great. Why settle for less?
First Made Safe™ Certified makeup brand across Europe & Asia
We only launch products after they are certified Made Safe™ by an Australian authority. This means all our products be it our skincare or makeup are made with safe / good-for-your-skin ingredients & without commonly found toxins.
Certified by Experts
All products are dermatologically tested, Vegan certified & FDA approved. Nothing but the best for your skin.
Long stay & Deeply Pigmented Makeup
All our makeup are crafted to make you look your glamorous best with deeply pigmented colours that are long stay & smudge proof.
Effective Skincare, powered by science
Our objective is to create effective skincare by applying deeply researched & scientific formulas to clean / non-toxic ingredients.
As a responsible beauty company, we disclose ingredients honestly & clearly. We believe you are the best judge of that is good for you, & our job is to enable you to make informed choices.
Beauty, powered by nature.
We offer vegan & clean skincare and makeup collections. Additionally, they are infused with bio-actives to nourish your skin.
Neither cruel to your skin nor to animals
Our brand is centered in goodness. We are cruelty free certified & do not harm animals.
Say No to BS
Ours experts have created a BS (Bad Stuff) list of 2000 harmful ingredients that we promise to never use. This list has been created with the latest guidelines from European Union. Additionally we take into account guidelines of Made Safe, Australia.
As per regulations, US bans 11 ingredients while EU bars 1641 ingredients. Our BS (Bad Stuff) voluntarily follows EU guidelines & has 359 more ingredients basis research undertaken by our experts.
Our formulations are from France, Germany, Italy & India. A key parameter for each product is to deliver high impact be it deep colours of makeup or effective skin improving formulas of our skincare range.